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We do not only use Facebook to keep in touch with friends we also use it to вЂњlikeвЂќ certain TV shows, products, or celebrities. By thinking of everyone as fair game in networking for personal gain, we can now market ourselves professionally to the worldВ with LinkedIn.ДЄt the same time that technology is expanding the boundaries of our social circles, various media are also changing how we perceive and interact with each other. Through the magic of Facebook, you might know about an old elementary school friendвЂ™s new job before her mother does. It has turned вЂњfriendвЂќ into a verb and has made it possible to share mundane news (вЂњMy dog just threw up under the bed! Ugh!вЂќ) with hundreds or even thousands of people who might know you only slightly, if at all. How many good friends do you have? How many people do you meet for coffee or a movie? How many would you call with news about an illness or invite to your wedding? Now, how many вЂњfriendsвЂќ do you have on Facebook? Technology has changed how we interact with each other. Understand and discuss how media and technology are analyzed through various sociological perspectives.Theoretical Perspectives on Media and Technology Understand the globalization of technology.ДЁ.4.Explain the advantages and concerns of media globalization.Demonstrate awareness of the social homogenization and social fragmentation that areВ occurring via modern societyвЂ™s use of technology and media.Understand the function of product advertising in media.Describe the evolution and current role of different media, like newspapers, television, and new media.Describe the role of planned obsolescence in technological development.Understand technological inequality and issues related to unequal access to technology.Define technology and describe its evolution.